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Attracting & Winning Clients
Client Acquisition
Client Acquisition - Introduction
Client Acquisition - Pipeline & Funnel (3:28)
Client Acquisition - Placement & Promotion - Website (4:03)
Client Acquisition - Placement & Promotion - Social (8:04)
Client Acquisition - Paid Advertising (7:07)
Client Acquisition - Internet Advertising (8:50)
Client Acquisition - Referrals & Reviews (11:03)
Pricing
Pricing - Introduction (8:44)
Pricing - Cost Based Pricing (2:33)
Pricing - Value Based Pricing (3:48)
Pricing - Market Based Pricing (4:37)
Pricing - Charm Pricing (1:10)
Pricing - Price Anchoring (2:05)
Pricing - Price Framework (2:16)
Pricing - Loss Leaders (2:21)
Pricing - Premium Pricing (3:13)
Pricing - Bundle Pricing (2:14)
Pricing - Mantra (1:41)
Pricing - What to Charge (5:41)
Assessment
Mini Assessment
Social Support
Social Support
Pricing - Price Anchoring
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