Attracting & Winning Clients
Behaviour Bible : Chapter 2 : Verse 1
Being a successful behaviour consultant isn’t just about being a damned good assessor, a slick trainer and a smart modifier of behaviour. It isn’t just about being able to communicate succinctly with clients. We have seen many a decent practitioner fall at the first hurdle: acquiring custom in the first place.
- Pipeline & Funnels
- The Marketing Mix
- Websites & Social Media
- Paid Ads
- Internet Ads
- Referrals & Reviews
- Cost Based
- Value Based
- Market Based
- Charm Pricing
- Price Anchoring & Frameworks
- Loss Leaders
- Premium Pricing
- Bundle Pricing
- What to Charge
Nando, Jo and Dean make up the team that run The School of Canine Science, an education provider that teaches, trains and mentors dog trainers to reach their potential in a competitive industry.
All of our courses, either in person or online are firmly rooted in science and evidence with strong practical hand on elements.
Nando : has been working as a dog trainer and instructor for 14 years. Best known for his accessible style, impressive YouTube tutorials, big personality and awe-inspiring ability to train the tricky dogs that many people claim are un-trainable. Nando has appeared on multiple mainstream TV shows, presented around the world, authored books, hosted his own international radio show, receivied more than 20 million views on YouTube and has a Facebook following of over 26,000. Nando loves all areas of dog training but his true passion lies in scent detection.
Jo-Rosie : is an animal behaviourist with a degree in applied psychology and a post graduate in behaviour. Jo initially worked for a large rescue organisation before moving to a private behaviour clinic where she spent her time mainly working with section 1 and 3 dangerous dogs, resulting in her becoming an independent expert witness. Alongside a success career as a TV presenter jo has authored a number of books including the popular ‘The Real Dog Yoga’. Jo-Rosie also headed up the behaviour qualifications for the Institute of Modern Dog Trainers lecturing both in the UK and Internationally and writing the level OCN assessment process for behaviourists.
Dean : is a dog trainer with less than three years formal experience yet in that time he has managed to propel himself into the forefront of the industry with his intense theoretical knowledge and an masterful eye for precision. After completing a Masters Degree in Business and working for 16 years in the Technology Industry Dean is obsessed with systems, processes and measurement – leading to an eye for detail and an aptitude for clean, efficient training. Dean has worked behind the scenes on TV shows animal training but is probably best known for tricks & tutorials with his dog Sidney.
StartClient Acquisition - Introduction
StartClient Acquisition - Pipeline & Funnel (3:28)
StartClient Acquisition - Placement & Promotion - Website (4:03)
StartClient Acquisition - Placement & Promotion - Social (8:04)
StartClient Acquisition - Paid Advertising (7:07)
StartClient Acquisition - Internet Advertising (8:50)
StartClient Acquisition - Referrals & Reviews (11:03)
StartPricing - Introduction (8:44)
StartPricing - Cost Based Pricing (2:33)
StartPricing - Value Based Pricing (3:48)
StartPricing - Market Based Pricing (4:37)
StartPricing - Charm Pricing (1:10)
StartPricing - Price Anchoring (2:05)
StartPricing - Price Framework (2:16)
StartPricing - Loss Leaders (2:21)
StartPricing - Premium Pricing (3:13)
StartPricing - Bundle Pricing (2:14)
StartPricing - Mantra (1:41)
StartPricing - What to Charge (5:41)