Attracting & Winning Clients

Behaviour Bible : Chapter 2 : Verse 1

Being a successful behaviour consultant isn’t just about being a damned good assessor, a slick trainer and a smart modifier of behaviour. It isn’t just about being able to communicate succinctly with clients. We have seen many a decent practitioner fall at the first hurdle: acquiring custom in the first place.

Love it or (as is most common in our industry) loath it, business and specifically setting a business up in a way that drives in custom and then creates an offering which is both tantalising for the new client and financially incentivising for the practitioner is the foundation on which successful business sits. Weirdly then, it’s the bit that is seldom taught in many of the dog behaviour courses out there. But you are lucky because here at SoCS we have our lovely Dean who isn’t just a slick dog trainer but is also a business masters graduate and has 16 years experience working in a variety of real world businesses.
So, this first verse will grab the critical elements regarding attracting and then winning clients by the horns. Keep your business plan or your current structure handy because we will set down to make this personal and help to analyse and polish each of your offerings to ensure you’re doing it right.
The course outline includes:

Client Acquisition

  • Introduction
  • Pipeline & Funnels
  • The Marketing Mix
  • Websites & Social Media
  • Paid Ads
  • Internet Ads
  • Referrals & Reviews


  • Introduction
  • Cost Based
  • Value Based
  • Market Based
  • Charm Pricing
  • Price Anchoring & Frameworks
  • Loss Leaders
  • Premium Pricing
  • Bundle Pricing
  • What to Charge

Your Instructor

Nando & Dean
Nando & Dean

Nando and Dean make up the team that run The School of Canine Science, an education provider that teaches, trains and mentors dog trainers to reach their potential in a competitive industry.

All of our courses, either in person or online are firmly rooted in science and evidence with strong practical hand on elements.

Nando : has been working as a dog trainer and instructor for 14 years. Best known for his accessible style, impressive YouTube tutorials, big personality and awe-inspiring ability to train the tricky dogs that many people claim are un-trainable. Nando has appeared on multiple mainstream TV shows, presented around the world, authored books, hosted his own international radio show, receivied more than 20 million views on YouTube and has a Facebook following of over 26,000. Nando loves all areas of dog training but his true passion lies in scent detection.

Dean : is a dog trainer with less than three years formal experience yet in that time he has managed to propel himself into the forefront of the industry with his intense theoretical knowledge and an masterful eye for precision. After completing a Masters Degree in Business and working for 16 years in the Technology Industry Dean is obsessed with systems, processes and measurement – leading to an eye for detail and an aptitude for clean, efficient training. Dean has worked behind the scenes on TV shows animal training but is probably best known for tricks & tutorials with his dog Sidney.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!