Behaviour Bible : Chapter 2 (Verses 1-7)

Verses 1 - 7

The second chapter of the Behaviour Bible looks into the practicalities and processes of the actual consultation and how to make it as a behaviourist in the real world. Whilst the other two chapters teach content to a deeper level than other courses, this chapter covers elements often completely overlooked by many other providers—doing the actual job and running it as a successful business.

Chapter 2 is split into several parts, including a complete guide to optimising the consultation process. This chapter is everything we wish we had when we started consulting!

This includes:

Verse 1 : Attracting and Winning Clients

  • Client acquisition
  • Tracking marketing performance
  • Pricing strategies, tips & tricks
  • Commercial structure overview
  • Templates to streamline the process for you

Verse 2 : Pre-consultation Administration

  • Behaviour etiquette and case process
  • The SoCS hierarchy of practice
  • Initial contact guide
  • History template and case study analysis
  • Vet history, a guide to communicating with vets and an email template
  • Booking template emails
  • Remote consulting: pros, cons and considerations

Verse 3 : Preparation & Pre-training

  • Critical pre-session considerations
  • Pre-training videos both for you and your client
  • 17 ready-to-use pre-training videos for your clients with full professional explanations and troubleshoots
  • Key equipment guide & recommendations

Verse 4 : In-person Consultation

  • How to assess an owner
  • Onsite information gathering
  • How to assess the behaviour of a dog
  • Looking at motivations
  • Management theory, concepts and setups
  • Real-life training for real-life clients
  • Diagnosis and prognosis: a discussion

Verse 5 : Consultation Follow Up

  • Psychopharmacology
  • Rehoming
  • Report writing
  • Euthanasia
  • When to refer
  • The decision-making flowchart
  • How to make decisions in behaviour cases

Verse 6 : Research Methods

  • Hypothesis vs Research Questions
  • Data Collection Methodologies
  • Qualitative vs Quantitative
  • Sampling techniques
  • Statistics
  • Reliability & Validity
  • Objectivity & Biases
  • Standardisation
  • Generalisation
  • Understanding the limitations of research

Verse 7 : Behaviour Modification Techniques

  • Counter conditioning
  • Desensitisation
  • Flooding
  • Habituation
  • Differential reinforcement
  • Play therapy
  • Prevention
  • Ethical considerations
  • Training methodology

For the full course information, check out the course prospectus here : COURSE PROSPECTUS

For more details on chapter 1 : CLICK HERE

For more details on the full 3 year course : CLICK HERE

If you have any questions at all or need more information be sure to drop us an email at [email protected]


Your Instructor


Nando & Dean
Nando & Dean

Nando and Dean make up the team that run The School of Canine Science, an education provider that teaches, trains and mentors dog trainers to reach their potential in a competitive industry.

All of our courses, either in person or online are firmly rooted in science and evidence with strong practical hand on elements.

Nando : has been working as a dog trainer and instructor for 14 years. Best known for his accessible style, impressive YouTube tutorials, big personality and awe-inspiring ability to train the tricky dogs that many people claim are un-trainable. Nando has appeared on multiple mainstream TV shows, presented around the world, authored books, hosted his own international radio show, receivied more than 20 million views on YouTube and has a Facebook following of over 26,000. Nando loves all areas of dog training but his true passion lies in scent detection.

Dean : is a dog trainer with less than three years formal experience yet in that time he has managed to propel himself into the forefront of the industry with his intense theoretical knowledge and an masterful eye for precision. After completing a Masters Degree in Business and working for 16 years in the Technology Industry Dean is obsessed with systems, processes and measurement – leading to an eye for detail and an aptitude for clean, efficient training. Dean has worked behind the scenes on TV shows animal training but is probably best known for tricks & tutorials with his dog Sidney.


Course Curriculum


  Welcome to Chapter 2
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  Chapter 2 : Verse 1 : Attracting & Winning Clients
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  Chapter 2 : Verse 2 : Pre-Consultation Administration
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  Chapter 2 : Verse 3 : Preparation & Pre-Training
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  Chapter 2 : Verse 4 : The In-Person Consult
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  Chapter 2 : Verse 5 : Consultation Follow-up
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  Chapter 2 : Verse 6 : Research Methods
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  Chapter 2 : Verse 7 : Behaviour Modification Techniques
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  End of Year 2...
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Frequently Asked Questions


How long is this course?
The entire course has been paced out for you over three years. Research has shown that very often people start online courses hard but never complete them. We’ve created this course to take three years at a pace that is realistic and sustainable for people with dogs, kids, work and a life. If it takes you longer; don’t worry as you have the course for life. We drip feed you the content and support each step via a Facebook support group.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like. You can visit and revisit it and not only that but we will also update it. Its a course that keeps on giving. Forever.
What if I am unhappy with the course?
We would never want you to be unhappy! Our 14 day money back happiness guarantee ensures you love learning with us. If you don’t simply drop us a line and get a total refund.

Get started now!